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    Course · Customer Intelligence trackFramework

    User Persona

    High-fidelity single persona with 13 sections of depth.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Persona Sheet
    One persona: bio, jobs, pains, gains, channels, quote.
    Empathy Map
    Says, Thinks, Does, Feels — for one persona.
    Anti-Personas
    The buyers we will refuse — and the reasons we hold the line.
    Brand Archetype Picker
    12 Jungian archetypes — pick primary and secondary.
    Brand Audit Walkthrough
    Inventory every touchpoint · rate consistency · fix list.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Persona Validation Interviews
    Tactic
    Pressure-test draft personas against 5 real buyers in one week.
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    Audience Strategy
    Who you choose to serve — demographics, psychographics, pains and priorities of the buyers you actually want to win.
    Customer Strategy
    The full commitment to customers you make: segments to win, jobs to solve, promises to keep, and value to deliver over the lifetime.
    Segmentation
    Segment a market by need, behavior, value and context — not just demographics.
    Personas
    Fictional profiles that make abstract segments concrete for the team.