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    Course · Business Strategy trackStrategy

    Product Strategy

    The choices about what to build, for whom and why — vision, bets, sequencing and the product principles that decide tradeoffs.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Journey Mapping Workshop
    90-min co-creation with sales, support, product.
    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
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    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.