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    Course · Brand Growth trackStrategy

    Brand Value

    Financial valuation of brands: Interbrand, BrandZ and BAV methodologies with worked examples.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
    Core Values
    Value · behavior that proves it · anti-value we refuse.
    Define · Core Values
    Values we hire, fire, and decide by — not posters.
    Win/Loss Interview
    Interview 3 won + 3 lost deals to find real differentiators.
    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Brand Differentiator
    The one thing only we say — with reasons to believe.
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    Brand Equity
    Measure brand strength across awareness, perceived quality, associations and loyalty.
    Awareness
    Unaided, aided and top-of-mind awareness — how to build and measure each.
    Recognition
    Distinctive assets — colors, shapes, sounds — that make the brand instantly identifiable.
    Reputation
    What the market says about you when you’re not in the room, and how to shape it.