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    Course · Business Strategy trackStrategy

    Brand Foundation

    Company profile, industry, offerings and key differentiators.

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    Mission Statement
    One sentence: who we serve, what we do, why it matters today.
    Vision Statement
    The world we are building in 10 years — one vivid sentence.
    Purpose · Golden Circle
    Why → How → What. Start with why, work outward.
    Define · Brand Foundation
    Who we are before we say anything.
    Win/Loss Interview
    Interview 3 won + 3 lost deals to find real differentiators.
    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
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    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.