Decide what to build, for whom and why now.
Ground discovery, segmentation and roadmap in the same strategy the rest of the business is selling. The track moves from interviews to a hypothesis-backed roadmap with pricing and adoption baked in.
Cluster interview notes into job statements you can design around.
Strategic opportunities plotted across 12 categories for prioritization.
Size, growth and profitability scores per segment.
Ideal Customer Profile with fit criteria and objection map.
A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
A hypothesis backlog with tests and thresholds.
30-60-90 plan with RICE-scored initiatives.
In-product nudges that drive deeper feature adoption over time.
Close the loop from customer feedback to product decisions.
The choices about what to build, for whom and why — vision, bets, sequencing and the product principles that decide tradeoffs.
Where you place innovation bets and how — horizon 1/2/3, discovery cadence, and the ratio of exploit to explore.
The single unit price scales with — seat, project, GB, transaction, outcome.