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    Course · Customer Intelligence trackStrategy

    Segmentation

    Segment a market by need, behavior, value and context — not just demographics.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Define · Customer Segments
    Cluster buyers into 3–5 real segments.
    STP — Segment · Target · Position
    Three columns: segments, chosen target, position.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
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    Audience Strategy
    Who you choose to serve — demographics, psychographics, pains and priorities of the buyers you actually want to win.
    Customer Strategy
    The full commitment to customers you make: segments to win, jobs to solve, promises to keep, and value to deliver over the lifetime.
    Personas
    Fictional profiles that make abstract segments concrete for the team.
    Jobs to be Done
    The functional, emotional and social jobs customers hire your product for.