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    Course · Pricing & Monetization trackStrategy

    Price Architecture

    The full price system: list, discount rules, regional pricing and exception policy.

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    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Pricing Willingness Interviews
    Van Westendorp · 4 price questions · 8 buyers.
    Naming Sprint
    Brief · 100 candidates · shortlist · stress test.
    Brainstorm
    Grid of sticky notes to fill in.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.