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    Course · Brand Growth trackStrategy

    Measurement

    The KPIs that actually track brand health: awareness, consideration, preference, NPS, equity index.

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    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Retrospective
    What went well, What didn’t, Actions.
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    Brand Equity
    Measure brand strength across awareness, perceived quality, associations and loyalty.
    Awareness
    Unaided, aided and top-of-mind awareness — how to build and measure each.
    Recognition
    Distinctive assets — colors, shapes, sounds — that make the brand instantly identifiable.
    Reputation
    What the market says about you when you’re not in the room, and how to shape it.