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    Course · Brand Identity trackStrategy

    Logo Strategy

    Wordmark, lettermark, pictorial, abstract — pick the logo type that matches the brand job.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Retrospective
    What went well, What didn’t, Actions.
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    Identity Strategy
    The visual strategy that translates positioning and personality into a coherent system.
    Color Strategy
    Choose a palette that signals personality, contrasts against the category and works accessibly.
    Typography
    Type pairings that carry voice at every size — display, body, UI, code.
    Imagery
    Photography direction: subject, treatment, cropping and the moods you commission.