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    Course · Go-to-Market trackStrategy

    Expansion

    Grow revenue per account through seats, usage, add-ons and cross-sell.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Retrospective
    What went well, What didn’t, Actions.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

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    Tactic
    Make it obvious and rewarding to move to the next tier.
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    If Expansion clicked for you, share it with a teammate, founder or strategist who needs the same clarity.

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    GTM Strategy
    The plan for who you sell to first, through which channels, with what motion and what proof.
    ICP
    The ideal customer profile — firmographics, triggers and fit criteria.
    Buying Committee
    Map the roles that influence, decide, sign and block — champion, economic buyer, technical, blocker.
    Product Launch
    A launch playbook: positioning, sequencing, assets, sales enablement and press.