Early-Stage Founder path
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    Course · Positioning trackStrategy

    Defensible Niche

    Find niche opportunities with real entry barriers.

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    STP — Segment · Target · Position
    Three columns: segments, chosen target, position.
    Defensible Niche
    The corner only we can hold — and why others cannot follow.
    Define · Defensible Niche
    Pick the corner only we can hold.
    Brainstorm
    Grid of sticky notes to fill in.
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    Positioning
    The single place you want to occupy in the customer’s mind — and everything that follows from it.
    Positioning Statement
    Target, frame of reference, benefit and reason-to-believe in one sentence.
    Value Proposition
    The specific value you deliver, to whom, that competitors don’t.
    USP
    The single unique selling proposition you can defend and repeat.