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    Competitive Advantage

    What actually makes an advantage durable: scale, network, brand, IP, switching costs and cost position.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Porter’s 5 Forces
    Score each force 1–5 and capture the dominant story.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Win/Loss Interview Play
    Tactic
    Interview 6 won and lost deals to find your real differentiators.
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    Business Strategy
    Strategy as a system of choices about where to compete and how to win — not a plan, a wishlist or a mission statement.
    Marketing Strategy
    The plan for reaching, converting and retaining the audiences your positioning targets — channels, motion, message, measurement.
    What is Brand Strategy
    How brand strategy differs from marketing plans: long-horizon choices about who you serve, what you stand for and why you win.
    Strategic Thinking
    Second-order thinking, tradeoffs, opportunity cost and the discipline of saying no to good options.