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    Common Strategy Mistakes

    Vision as strategy, planning as strategy, spreading thin, ignoring tradeoffs — and how to avoid each.

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    Business Strategy
    Strategy as a system of choices about where to compete and how to win — not a plan, a wishlist or a mission statement.
    Marketing Strategy
    The plan for reaching, converting and retaining the audiences your positioning targets — channels, motion, message, measurement.
    What is Brand Strategy
    How brand strategy differs from marketing plans: long-horizon choices about who you serve, what you stand for and why you win.
    Strategic Thinking
    Second-order thinking, tradeoffs, opportunity cost and the discipline of saying no to good options.