Naming
From a generated longlist to a defended shortlist to a locked final pick — with rationale, sound, meaning and risk notes at every step.
Built for
What it is
A structured naming workflow — Generated → Shortlist → Final Picks — each with reasoning, sound, meaning and risk notes.
Why it matters
Naming usually ends with the loudest opinion in the room. This ends with a defensible call.
How teams use it
Founders name companies and products. Agencies run naming sprints. Marketing names features and campaigns.
What's inside
Every capability, in one connected surface.
Brainstormed longlist
AI-generated names across registers — coined, evocative, descriptive.
Shortlist scoring
Score on sound, meaning, memorability and risk before defending.
Final pick rationale
Lock the chosen name with a written defense, not a hunch.
Domain check
Built-in availability scan for finalists — no surprises post-pick.
Regenerate text
Sharpen any name's wording without re-running the whole workshop.
Brief-aware AI
Generation respects positioning, audience and category, not generic prompts.
How it works
From a blank page to a living strategy in four steps.
Brief the workshop
Set tone, register and constraints. The AI generates a longlist.
Build the shortlist
Score, cull, and surface the candidates worth defending.
Defend & check
Write rationale, check domains, stress-test sound and meaning.
Lock the final pick
Lock the name with a defensible call — not the loudest voice.
Who it's for
Different roles, same source of truth.
Name the company or the next product — defensibly, not by vote.
Run naming sprints with a structured artifact clients can audit.
Name features and campaigns inside one connected brand system.
Stop reverse-engineering name choices three months in.
FAQ
Common questions.
Does it check trademarks?+
Domain checks are built in; trademark search is on the roadmap.
Can I bring my own list?+
Yes — import names directly into the shortlist stage.
How is it brief-aware?+
Generation pulls positioning, audience and category from the canvas, not generic prompts.
See Naming in action
Open a real, published Klearyon strategy and explore the workspace end to end.