Battlecards
Sales-ready competitor briefs auto-synced from your Competitor Analysis node. One source, every team.
Built for
What it is
Structured cards per competitor: positioning, strengths, fatal flaws, objection handling and switching costs — generated from the canonical Competitor Analysis node.
Why it matters
Sales and marketing stop pulling competitor info from three different spreadsheets that disagree.
How teams use it
Marketing arms sales. Founders prep for board meetings. Strategists ship them as billable deliverables.
What's inside
Every capability, in one connected surface.
Per-competitor cards
Structured brief: positioning, strengths, fatal flaws, objection handling.
Auto-synced
Edit Competitor Analysis once — every card updates without copy-paste.
Objection handling
Pre-written responses to the lines reps hear most often.
Switching cost notes
Surface the friction prospects face when leaving the competitor.
Defensible claims
Every claim traces back to its source node — not anecdote.
Shareable to sales
Publish to a link sales can pull up in any browser, any meeting.
How it works
From a blank page to a living strategy in four steps.
Build the source
Fill the Competitor Analysis node — once, well.
Generate cards
Battlecards auto-build per competitor from the source.
Sharpen for sales
Add objection handling and switching-cost notes.
Ship to the team
Publish the cards — sales pulls them up live, never stale.
Who it's for
Different roles, same source of truth.
Arm sales with cards that update the moment competitive intel changes.
Walk into every call with current positioning and objection handling.
Prep board meetings with one-page competitor briefs that hold up.
Ship as billable deliverables tied to a living source.
FAQ
Common questions.
How are they generated?+
AI synthesizes from the Competitor Analysis node + web evidence.
Do they update automatically?+
Yes — edit the source node and cards reflect the change.
Can sales access them?+
Yes — publish to a link any teammate can open in a browser.
See Battlecards in action
Open a real, published Klearyon strategy and explore the workspace end to end.