From a 6-week agency cycle to a defensible positioning in 4 days.
A 22-person SaaS team replaced a stalled brand engagement with one in-house owner running Klearyon. This is what they shipped, how the work compressed, and what stayed inside the company afterwards.
We compressed what was going to be a quarter of work into a week — and the strategy is sharper because we own it.
Head of Marketing · Series A SaaS (name withheld)
The situation
A 22-person Series A SaaS team had spent six weeks scoping a brand engagement with a boutique agency. The proposal came in north of $60k with a 10-week timeline. The Head of Marketing was on the hook to deliver a defensible positioning and a go-to-market story before the next round — and the timeline did not survive contact with the board.
Why the agency path stalled
The agency wanted three discovery workshops before anything was written down. Every artefact was a deck. The team had no way to keep working between sessions, and any change request reset the clock. The strategy stayed locked inside the agency’s process, not inside the company.
What changed with Klearyon
One in-house owner ran the platform end-to-end. The brief became a structured intake. Klearyon generated a first pass across positioning, ICP, competitive radar, messaging, and an execution plan, grounded in 90+ frameworks. The owner refined every node with the Advisor, brought leadership in to review, and locked the strategy as a living document — not a deck.
The outcome
In four working days the team had: a defensible positioning statement with proof points, a primary and secondary ICP, a competitive radar that mapped where they were strong and where they were not, and a 90-day execution plan tied to the strategy. Leadership signed off in the next weekly review.
What it changed structurally
The strategy now lives where the team works. New hires are onboarded against it. Campaign briefs reference the positioning by section. When the market shifts, the team updates the source — not a forgotten slide deck buried in a shared drive.
Want the same in your team?
Start with the public sample strategy, then generate one for your brand.