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    Course · Messaging trackTactic

    Voice Calibration Session

    Rewrite real copy live against your voice attributes until the team aligns.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Voice Calibration
    Rewrite real copy live until the team agrees on voice.
    Language Vocabulary
    Words we own · words we ban. With examples.
    Define · Language Vocabulary
    Words we own, words we ban.
    Tone of Voice Sliders
    Formality + Energy axes with voice-attribute word lists.
    Brand Audit Walkthrough
    Inventory every touchpoint · rate consistency · fix list.
    Define · Voice Attributes
    Pick the 5 words our voice always is — and never is.
    Strategy this executes

    The strategic decisions this play depends on.

    Voice
    Strategy
    The consistent personality that shows up in every word the brand writes.
    Tone of Voice
    Strategy
    Voice attributes, formality and energy levels.
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    Messaging Strategy
    The system that ties audience, position and value into a coherent message architecture.
    Brand Narrative
    The overarching story the brand tells — origin, mission, enemy and future.
    Messaging Framework
    Promise, pillars, key messages, proof points and supporting copy in one hierarchy.
    Voice
    The consistent personality that shows up in every word the brand writes.