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    Course · Go-to-Market trackTactic

    Sales handoff & qualification

    Qualify leads cleanly and hand them to sales without friction.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Journey Mapping Workshop
    90-min co-creation with sales, support, product.
    Sales Script Rewrite
    Rewrite discovery + demo around current key messages.
    Objection Handling
    Top 6 objections · root cause · proven counter.
    Brainstorm
    Grid of sticky notes to fill in.
    Strategy this executes

    The strategic decisions this play depends on.

    ICP
    Strategy
    The ideal customer profile — firmographics, triggers and fit criteria.
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    Keep going
    GTM Strategy
    The plan for who you sell to first, through which channels, with what motion and what proof.
    ICP
    The ideal customer profile — firmographics, triggers and fit criteria.
    Buying Committee
    Map the roles that influence, decide, sign and block — champion, economic buyer, technical, blocker.
    Product Launch
    A launch playbook: positioning, sequencing, assets, sales enablement and press.