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    Course · Go-to-Market trackTactic

    Product adoption loops

    In-product nudges that drive deeper feature adoption over time.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Journey Mapping Workshop
    90-min co-creation with sales, support, product.
    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
    Growth Loops
    Map self-reinforcing loops · pick 1 to invest in.
    Define · Growth Execution
    Loops + channels + experiments + owners.
    Strategy this executes

    The strategic decisions this play depends on.

    Customer Journey
    Framework
    Full journey from awareness to advocacy with touchpoints and friction mapped.
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    GTM Strategy
    The plan for who you sell to first, through which channels, with what motion and what proof.
    ICP
    The ideal customer profile — firmographics, triggers and fit criteria.
    Buying Committee
    Map the roles that influence, decide, sign and block — champion, economic buyer, technical, blocker.
    Product Launch
    A launch playbook: positioning, sequencing, assets, sales enablement and press.