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    Course · Messaging trackStrategy

    Mental Output

    The cognitive, emotional and behavioral triggers you want messaging to fire.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Messaging House
    Promise on top · 3 pillars · proof points underneath.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
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    Messaging Strategy
    The system that ties audience, position and value into a coherent message architecture.
    Brand Narrative
    The overarching story the brand tells — origin, mission, enemy and future.
    Messaging Framework
    Promise, pillars, key messages, proof points and supporting copy in one hierarchy.
    Voice
    The consistent personality that shows up in every word the brand writes.