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    Course · Strategy Fundamentals trackStrategy

    Marketing Strategy

    The plan for reaching, converting and retaining the audiences your positioning targets — channels, motion, message, measurement.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Retrospective
    What went well, What didn’t, Actions.
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    Keep going
    Business Strategy
    Strategy as a system of choices about where to compete and how to win — not a plan, a wishlist or a mission statement.
    What is Brand Strategy
    How brand strategy differs from marketing plans: long-horizon choices about who you serve, what you stand for and why you win.
    Strategic Thinking
    Second-order thinking, tradeoffs, opportunity cost and the discipline of saying no to good options.
    Systems Thinking
    See the market as an interconnected system: loops, leverage points and unintended consequences.