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    Course · Go-to-Market trackTactic

    Lead magnet → nurture

    Capture intent with a magnet and nurture into a sales conversation.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Retrospective
    What went well, What didn’t, Actions.
    Strategy this executes

    The strategic decisions this play depends on.

    ICP
    Strategy
    The ideal customer profile — firmographics, triggers and fit criteria.
    Key Messages
    Strategy
    The 3–5 core messages every audience should walk away remembering.
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    Keep going
    GTM Strategy
    The plan for who you sell to first, through which channels, with what motion and what proof.
    ICP
    The ideal customer profile — firmographics, triggers and fit criteria.
    Buying Committee
    Map the roles that influence, decide, sign and block — champion, economic buyer, technical, blocker.
    Product Launch
    A launch playbook: positioning, sequencing, assets, sales enablement and press.