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    Course · Messaging trackStrategy

    Language & Vocabulary

    Word choices, jargon level and power words the brand owns.

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    Tone of Voice Sliders
    Formality + Energy axes with voice-attribute word lists.
    Language Vocabulary
    Words we own · words we ban. With examples.
    Define · Language Vocabulary
    Words we own, words we ban.
    Brainstorm
    Grid of sticky notes to fill in.
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    Messaging Strategy
    The system that ties audience, position and value into a coherent message architecture.
    Brand Narrative
    The overarching story the brand tells — origin, mission, enemy and future.
    Messaging Framework
    Promise, pillars, key messages, proof points and supporting copy in one hierarchy.
    Voice
    The consistent personality that shows up in every word the brand writes.