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    Course · Brand Growth trackStrategy

    Growth Hacking

    Fast, cheap experiments across the funnel — hypotheses, ICE scoring, success thresholds and a weekly test cadence.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Business Goals · Horizons
    Short-term · primary · growth — the 3 goals every team aligns to.
    Hypothesis Backlog
    We believe … will result in … because …
    Growth Loops
    Map self-reinforcing loops · pick 1 to invest in.
    Define · Growth Execution
    Loops + channels + experiments + owners.
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    Brand Equity
    Measure brand strength across awareness, perceived quality, associations and loyalty.
    Awareness
    Unaided, aided and top-of-mind awareness — how to build and measure each.
    Recognition
    Distinctive assets — colors, shapes, sounds — that make the brand instantly identifiable.
    Reputation
    What the market says about you when you’re not in the room, and how to shape it.