All courses
    Watch narrated lesson
    Course · Go-to-Market trackStrategy

    Acquisition

    How you acquire best-fit customers profitably — channel mix, CAC targets, conversion economics and the loops that compound.

    Loading lesson…
    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Growth Loops
    Map self-reinforcing loops · pick 1 to invest in.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Share this lesson

    Pass it on

    If Acquisition clicked for you, share it with a teammate, founder or strategist who needs the same clarity.

    /learn/acquisition
    Keep going
    GTM Strategy
    The plan for who you sell to first, through which channels, with what motion and what proof.
    ICP
    The ideal customer profile — firmographics, triggers and fit criteria.
    Buying Committee
    Map the roles that influence, decide, sign and block — champion, economic buyer, technical, blocker.
    Product Launch
    A launch playbook: positioning, sequencing, assets, sales enablement and press.