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Framework Library
Every framework, in one place.
Frameworks live inside the module where they matter most, but strategy doesn’t come at you in order. Browse all 49 named models — SWOT, Porter’s Five Forces, Jobs to be Done, Business Model Canvas, Golden Circle and more — grouped by the module they originally belong to.
Module 1
Strategy Fundamentals
Module 2
Market Intelligence
- Porter’s Five ForcesFrameworkRivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.Open lesson
- PESTLEFrameworkPolitical, economic, social, technological, legal and environmental forces reshaping your category.Open lesson
- Blue Ocean StrategyFrameworkEscape red-ocean competition using the Four Actions and the Strategy Canvas.Open lesson
- SWOT AnalysisFrameworkStrengths, Weaknesses, Opportunities, Threats + TOWS matrix.Open lesson
- Competitive RadarFrameworkMulti-dimensional radar chart comparing competitors across the axes that matter.Open lesson
- Feature MatrixFrameworkFeature comparison matrix across competitors to spot parity vs difference.Open lesson
- Competitor BattlecardsFrameworkSales battlecards with talk tracks and objection handling per rival.Open lesson
- 4Cs FrameworkFrameworkCompany, Customers, Competitors and Context analysis in one integrated view.Open lesson
- Market PositioningFrameworkPositioning map with X/Y axes to visualize who owns what.Open lesson
- Competitive TaxonomyFrameworkCategorize competitors by tier and threat to focus energy correctly.Open lesson
- Opportunity MapFrameworkStrategic opportunities plotted across 12 categories for prioritization.Open lesson
Module 3
Customer Intelligence
- PersonasFrameworkFictional profiles that make abstract segments concrete for the team.Open lesson
- Jobs to be DoneFrameworkThe functional, emotional and social jobs customers hire your product for.Open lesson
- Customer JourneyFrameworkFull journey from awareness to advocacy with touchpoints and friction mapped.Open lesson
- Empathy MappingFrameworkCapture what customers think, feel, see, hear, say and do to build empathy at scale.Open lesson
- Buyer PersonasFrameworkDetailed persona cards for the roles in your buying committee.Open lesson
- User PersonaFrameworkHigh-fidelity single persona with 13 sections of depth.Open lesson
- Customer Journey MapFrameworkFull journey across 8 stages with touchpoints and friction points marked.Open lesson
- Customer SegmentsFrameworkMarket segments with the characteristics that make each unique.Open lesson
Module 4
Positioning
- Positioning StatementFrameworkTarget, frame of reference, benefit and reason-to-believe in one sentence.Open lesson
- Value PropositionFrameworkThe specific value you deliver, to whom, that competitors don’t.Open lesson
- Brand Positioning FrameworkFrameworkTarget, frame of reference, point of difference, reasons-to-believe and the single ownable idea.Open lesson
Module 5
Brand Foundations
- Brand ArchetypesFrameworkThe 12 archetypes deep-dive with brand examples, motivators and expression across voice, story and product.Open lesson
- Brand PillarsFrameworkStrategic pillars with supporting points that anchor everything else.Open lesson
- Kapferer Brand Identity PrismFrameworkSix facets (Physique, Personality, Culture, Relationship, Reflection, Self-image) with sender/recipient sides.Open lesson
- Aaker Brand Identity ModelFrameworkBrand as Product, Organization, Person and Symbol — core vs extended identity.Open lesson
- Golden CircleFrameworkSinek’s Why → How → What model: lead with purpose, prove with process.Open lesson
- Brand PyramidFrameworkClimb from features → functional benefits → emotional benefits → values → essence.Open lesson
Module 6
Messaging
- Brand NarrativeFrameworkThe overarching story the brand tells — origin, mission, enemy and future.Open lesson
- Messaging FrameworkFrameworkPromise, pillars, key messages, proof points and supporting copy in one hierarchy.Open lesson
- Elevator PitchFrameworkA concise pitch with variations for investor, customer, partner and hire contexts.Open lesson
- Brand StorytellingFrameworkStory archetype, characters, conflict and resolution applied to brand.Open lesson
- Brand ManifestoFrameworkDeclaration, vision, promise and call to action in one rallying document.Open lesson
- Strategy NarrativeFrameworkAn integrated strategic story that connects position, audience and mission.Open lesson
Module 7
Brand Identity
Module 8
Brand Growth
Module 9
Business Strategy
- Business Model CanvasFrameworkNine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).Open lesson
- Value Proposition CanvasFrameworkMatch customer jobs, pains and gains to products, pain relievers and gain creators.Open lesson
- Business Model SnapshotFrameworkValue, delivery and capture model summarized on one page.Open lesson
- Offering Portfolio AnalysisFrameworkPer-offering JTBD, lifecycle, moat and recommended action.Open lesson
Module 11
Go-to-Market
Module 12
Strategy Execution
- OKRsFrameworkObjectives and Key Results that force focus, alignment and honest scoring.Open lesson
- Objectives TreeFrameworkCascade the North Star into SMART Goals and KPIs across teams.Open lesson
- Strategy HypothesesFrameworkA hypothesis backlog with tests and thresholds.Open lesson
- Execution RoadmapFramework30-60-90 plan with RICE-scored initiatives.Open lesson
- Context HubFrameworkAggregated strategic insights across the whole plan.Open lesson